Top Online Dating Site Continues to Expand

The most popular online dating site in the world is Match.com. They are currently connecting singles in 37 different countries, and are continuing their vast expansion. However, Match posted slower global subscriber growth at the end of 2007 from a year ago because of competition from rival services, as well as from social networking websites such as MySpace and Facebook.

So, the top online dating site is out to uphold their reputation and sign up more singles. One thing they are doing is refining their services for particular countries in the spirit of each country's specific dating culture. For example, the Japanese version includes information on a person's blood type in their member profiles, as well as income verification to prove just how much that attractive lawyer or architect really earns.